Introduction to Business Analytics

Introduction to Business Analytics

Data is everywhere - every interaction you make with your phone or computer, how and where you spend your money, and countless other details of our daily lives are now captured by a variety of systems that use this data to generate powerful insights on our behavior. Business today rely greatly on data to make major decisions, and the ability of capture, process and interpret large volumes of data is a critical skillset. Data analysts and are more in demand now than ever before, and the need for this expertise will only grow in the future. This course will take you from a complete beginner's introduction to what data analytics is, and go over some of the common tools, terminology and ideas that are integral to this field. The course also covers advice on how to get started with building these skills and launch explore a rewarding career as a data analyst.

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Last Update 02/28/2024
Completion Time 2 hours 13 minutes
Members 739
  • Week 1: Introduction
    • Week 1 Section 1: What is Analytics ? First Steps to Data and Business Analytics.
    • Week 1 Section 2: Use Case 1– Amazon
    • Week 1 Section 3: Use Case 2– Tunaiku
    • Week 1 Section 4: Scope of Data Analytics
  • Week 2: Key Concepts
    • Week 2 Section 1: Business Intelligence
    • Week 2 Section 2: Exploratory, Prescriptive and Predictive Analytics
    • Week 2 Section 3: Machine Learning
    • Week 2 Section 4: Big Data and Cloud Computing
  • Week 3: Applications of Data Analytics
    • Week 3 Section 1: Applied Data Analytics
    • Week 3 Section 2: Exploratory Data Analytics
    • Week 3 Section 3: Web Data Analytics
    • Week 3 Section 4: Social Media Analytics
  • Week 4 – Wrap Up and Roadmap
    • Week 4 Section 1: Where to Start – the Skills Required
    • Week 4 Section 2: Useful Resources
    • Week 4 Section 3: Building Practical Experience through Projects
    • Assessment and Certificate