Go-to-market(GTM) strategy is your way to declare that your solution is way better than the status quo. The GTM strategy will help a business clarify what's the solution, for whom the solution is, How it'll solve the problem and where it will solve the problem. Hence, It'll define your ideal customer, simplify your communication and position your product for launching. Learn to create business model canvas, buyer persona, brand positioning and define your target market before launching your product in this ''Go-to-market Strategy for Startup'' Course.

Establishing a go-to-market strategy is crucial for both existing businesses and start-up ventures. Learn more about the goals of GTM strategies, see some of them in action, and discover how to develop your own in this course.

In the booming entrepreneurial era of Bangladesh, every startup will require investments to scale up their business. No matter the niche of their business, only adequate investment and scalability can give a company new height in their startup journey. And when an investor invests in any company at a certain valuation, he or she will be investigating every aspect of the claim that an entrepreneur makes.

And to be transparent in the investment journey, a startup will have to go through a rigorous due diligence to justify all of its claims. Hence we are here with ''Due Diligence for Startup'' . After completing this course, you'll know the A to Z journey a startup endure when raising investments. This course will educate you about all the aspects regarding proper "Legal, Secretarial & Financial Compliance Due Diligence" and "Financial & Operational Due Diligence".

So enroll into the course right away and take the first step towards becoming investment ready.

In this course, you will learn how to organize, articulate, and implement business ideas using the business model canvas. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. The course will also show you how to easily sketch out your ideas visually and articulate them in a language that anybody can understand instead of starting with a complex business plan.
What you’ll learn:
• Understand the meaning and importance of business models
• Understand the 9 building blocks that make up any business
• Learn how to sketch out your idea using the business model canvas
• Communicate your business idea more effectively
.

This course has been developed to give a sound understanding of five more common finance related risks in the context of entrepreneurship. This involved discussion on the dangers of fast growth, pricing strategies, tracking accounting, managing operating cycle, and forecasting cashflow. Each of the topics has been explained using easy to follow, relatable examples so that anyone without a formal business education can understand them.

The course has been organised around the five most common risks so it does not delve into definitions. Instead, it prescribes actionable steps that can be taken to tackle each of these challenges.
.

Navigating complex legal issues can be daunting, and any serious founder needs to have a working understanding of their legal obligations and pay attention to detail when starting their companies. Being thoughtful and organized when starting your business can save you from much greater difficulty and cost in the long run. This course will introduce you to essential legal concepts related to starting and running a company. These include an introduction to various business forms, the process for registering a business and company, overview of necessary documents and licenses, roles of different stakeholders, and more.

The Legal Circle is the go-to law firm for startups in Bangladesh, and plays an active role in developing our startup ecosystem. The Legal Circle provides legal support and guidance to help founders get started, and transition from seed through to venture capital stages of their growth.
.

This course covers the key concepts of finance anyone from any profession needs to know about to manage their finances better. We have carefully avoided the use of any jargon whereas possible to make the content accessible for everyone.
The course will give students an understanding of three key financial statements of a business. Upon completing the course, students would be able to assess the performance and financial health of a company. To get the most out of this course, a student should make as many financial statements as possible by visiting any public company’s website.
.

Imagine this scenario. You have an unplanned chance to introduce yourself to someone that can make a significant difference to your career or startup. This opportunity could change the direction of your professional life or business, but you only have a few moments to convince them to take an interest. Introducing yourself or your business to someone within a minute or less is called an elevator pitch, and this sort of situation is more common than you may think.
In this course, you will learn tips on how to prepare and deliver an effective elevator pitch so that you maximize your chances of engaging important stakeholders to get ahead with your career or business.
.